...I'm not quite sure what Google wants me to do...
It appears Google+ and Facebook are gearing up for all out war. Both on Tuesday unveiled major updates on their respective social media sites, with Google+ opening up access to the entire Internet public by use of a giant blue and blatantly direct arrow and Facebook updating the home page (yet again) with a live update stream and Close Friends lists among others...
I'm failing to see the real benefit in this stream as it mostly repeats content in the main feed while you're already on the home page. Perhaps if it was a permanent fixture on every page so you never lost track of any updates, it would serve a greater purpose.
But what do you think? And as social media marketers, what do we think of the different tactics Google+ and Facebook have used to introduce their new launch/updates?
Comment below!
Same feeling. I really don't know what the arrow stand for.
ReplyDeletePerhaps a good change may have been to keep the live feed of people you want to see a live feed from. There are a few people that I felt too bad ignoring their requests, and really don't want to see what they are up to, so I would have wanted to see this live feed on the right hand side be something you could personalise.
ReplyDeleteG+ here we come. I hope that soon every one will start moving over, I love the functionalities and the whole layout just seems so much less cluttered.
From their marketing perspectives, G+ wasn't far off being released to everyone, think of all their other products, it is by invite only and then opens up. So to be perfectly honest, I think this decision was made a long time ago, it is just that the date has arrived. FB on the other hand is in a panic, they had to do something to match the something their new major competitor did.
Ross
I HATE GOOGLE PLUS!!! it has in no way enhanced my life and i have no interest in going on it.... so to me... there is no war
ReplyDeletehowever the "improvements" that facebook are making dont really have me onside either... I agree the live update stream does nothing but enhance your ability to stalk peoples every movement....
i think google definitely have the edge in terms of accessing the market through their website (SO SMART) but seem to be struggling to deliver the goods!
As we've seen over recent days, the live update stream is just the start of something much bigger... including social updates (e.g. music, food, movies, etc).
ReplyDeleteVery clever of Google to drive users to G+ via their search page.
Looking forward to seeing where it all goes over the coming months.
I agree wags, it's seems appropriate really for facebook to have a more understate launch and because of Google +'s current share, a more blatant and direct strategy is required/
ReplyDeleteI dont think i'll ever use Google +, I already have facebook and it'd take too long to switch over
ReplyDelete