YouTube pop up ads. I hate them, you hate them. Like a pesky fly, the mouse is ready to pounce on the X as soon as the video hits the magic 10 second mark.
But do they work??
I personally find most advertising on social media untrustworthy and tacky when in this form. Integration with traditional media would help remove this stigma, and add credibility to an advertising campaign. But what do you think?
Do you think these ads are effective? And have you ever responded to one or even taken notice of the product?? Share your thoughts below!
I have on facebook clicked on ads that have caught my eye, but am yet to buy a product from them, so I suppose they do work to an extent.
ReplyDeleteCarrie
Never glanced at it once through my entire time of using YouTube! Hate them badly, always block my view on the Videos. Effectiveness I am not sure, but I think the ads that appear before we watch a Video are much more effective, where it forces us to watch it no matter what! Would be interesting to know the comparison of effectiveness of the YouTube Banners compared with the Ads played before we watch a Video. Facebook Ads however, may be much more effective than this...maybe?
ReplyDeleteAgreed... you'd think that this form of interruption advertising causes more damage than good to a brand. For example, I'll NEVER consider ING for my banking due to their annoying and interrupting ads on The Age iPad app.
ReplyDeleteHowever, they must work... otherwise, why would brands continue to spend money advertising in this way?
They drive me INSANE!!! I rush to close them down without bothering to determine who is advertising.
ReplyDeleteI agree with Wags, they must be worthwhile for brands to continue using them! But does anyone know how mnuch they cost compared to Google Adwords? And, I wonder what the average CTR actually is...
I have yet to click one one and find them disruptive as well. But do those supposed benefits outweigh the bad publicity of using them? Or is it just another way to get their message out there?
ReplyDeleteThanks for the comments. The brands must be fully aware of the annoyance factor of these advertisements, but perhaps rather than aim to get us to actively engage with it and click the link, the objective is just to raise awareness and get the brand in our evoked set.
ReplyDeleteIf brands do monitor CTR for these adverts you would hope they factor in high error rates as viewers quickly scrummage to close the box but instead click the link...
@Craig: Good point. There is one measure that would give them this data - Bounce Rate, i.e. how many of those who click through don't proceed to engage with the destination site.
ReplyDeleteI hate the pop up ads and must click the "X" immediately.
ReplyDeleteHowever, I agree with Craig that it is one of the ways to raise awareness.Maybe,cost of that ads is low.
I too don't at all like these ads. To me this feels like moving back to an age pre-SM. They are using the SM platform for traditional ways of communicating, surely the SM platform presents much better opportunities. But then, does that achieve the objectives? If it is purely for awareness purposes, perhaps, but certainly not used the way I would think SM should be used.
ReplyDeleteRoss
I don't like the ads. I would just click "x" whenever I see them. I think they are not quite effective as most people find them annoying.
ReplyDelete